Mission B | Logo Design
Using the concept of having missions within the restaurant, a playful twist was added. By relocating the letter <I> to be below the letter <B> as if it is hiding, the logo feels lively yet trendy. This also helps add emphasis to the letter <B> as it brings attention to the core of the restaurant [burgers]. The perfect roundness of the letter <O> was inspired by buns & patties in contrast to the sharp lines of the other letters.
The logotype has a bold personality due to the clean, crisp lines but also consists of soft curves to help add a sense of friendliness.
Logo Variation
Color Scheme
